Agreement for wine tourism in Tuscany between AIS and MTV

di Andrea Guolo

The wineries of the Tuscan Wine Tourism Movement and the professionals of the Italian Sommelier Association of Tuscany together for the enhancement of wine and hospitality in the cellar

A pact for wine tourism has been concluded by the Italian Sommelier Association (A.I.S.) of Tuscany and the Tuscan Wine Tourism Movement (M.T.V.). On 5 December, on the occasion of the Excellence of Tuscany, the two associations signed an agreement at the Stazione Leopolda in Florence, in anticipation of a series of activities aimed at promoting the culture of wine. The agreement was signed by the president of Ait Toscana, Cristiano Cini, and the president of MTV Toscana, Emanuela Tamburini.

Specifically, the agreement provides for collaboration on various projects aimed at spreading the culture of wine tourism, visits to the cellar, in order to contribute to a more in-depth knowledge of the wine world. The collaboration agreement between the two associations will be divided into activities of mutual visibility, favorable economic treatments for Ais associates in the MTV Toscana wineries and the realization of an educational project for Ais delegations with training days with wine tours inside. of one or more wineries, organized by Ais Toscana.

We have always collaborated – declared Emanuela Tamburini – and finally a document formalizes the work of intent that the two associations have carried out in recent years. In particular, the goal is to highlight the educational and in-depth activities on a theme dear to both of us, the culture of Tuscan wine“.

Wine is culture – confirmed Cristiano Cini – and our sommeliers tell about wine not only through its organoleptic aspects, but also the stories of the producers and the territories of origin, sometimes helping to create opportunities for wine tourism. The role of the sommelier acquires strategic importance because it becomes the link between producer and consumer so that the latter can choose consciously, but also because thanks to their story they can contribute to the development of territorial economies. Therefore it becomes natural for us to work together to pursue common objectives with the Wine Tourism Movement”.