From November 1st to 15th returns Cantine Aperte a San Martino, the initiative by Movimento Turismo del Vino that invites enthusiasts to discover the charm of wineries after harvest, when must begins its transformation and vineyards prepare for winter. An opportunity to experience wine tourism at a slower pace, through tastings, meetings with producers and experiences linked to seasonality.
The program spans various Italian regions and offers routes from must to bottle, tastings of new wine and older vintages, guided tours, sensory workshops and pairings with autumn specialties. From chestnuts to truffles, from new oil to traditional dishes, wine becomes the thread connecting a journey through local gastronomic culture. Plus walks among the vines, snacks by the fireplace, photo exhibitions, family activities and convivial dinners.
“We want to tell the story of the value of time,” explains Violante Gardini Cinelli Colombini, president of Movimento Turismo del Vino, emphasizing how each season can offer a different interpretation of the wine tourism experience.
A sector that continues to show positive signs: according to the 2025-2026 National Survey conducted by Movimento with CESEO-Università LUMSA, nearly 60% of associated wineries registered an increase in visitors, while for about 30% of businesses foreigners represent over half of presences.
Among the regional appointments, 50 wineries opening in Friuli Venezia Giulia on November 7th and 8th stand out, along with initiatives by 11 Umbrian estates and programs in Piedmont, Veneto, Campania and Emilia-Romagna.
The edition also values responsible consumption, on the occasion of Wine in Moderation Day on November 8th, through meetings and sensory games. The message is simple: taste with attention, curiosity and moderation, transforming each glass into an experience to remember.
